As a new business, it can be quite challenging to decide which media of marketing to use while promoting your business. This is especially difficult when you have a variety of online and offline options from banners, SEO, blogs, to social media promotions and pop-ups. But, email marketing is an irreplaceable way to communicate directly with your customers online. As compared to any other channel email marketing has been producing the highest ROI, according to marketers in the past ten years. And several factors contribute to its success.
Brand Awareness
Building awareness about the brand is the first step any business takes in terms of marketing. Email marketing is a good way to build a customer base and reach out to people who are unfamiliar with the company or it’s product/service. In fact, email marketing is nearly 40 times more effective than social media in gaining new customers. But, this is possible only by creating a standard for the brand’s visual and written content in the emails, thus helping people distinguish between competitors. Using corporate colours, company logo, and a distinctive tone of voice along with set patterns creates consistent communication.
Personalisation
Regardless of whether a business is big or small, it is important to build and maintain relationships with customers. Sending out personalised emails is an excellent way to make subscribers feel valued. But, more importantly, emails that include the customer’s name have a higher click-through rate than those without. In addition to adding names, you can also send customised content that appeals to your subscriber by segregating your target audience. Segmentation can be done based on various aspects, like gender, geography, income, one-time visitor, regular customer…etc. all depending on the type of campaign being run. By doing this, the relevancy of the content increases, and so does the interest, leading to more conversions and a higher ROI.
Email marketing is cheaper, has higher ROI, easy trackability and better conversion rates than most other forms of media. It is ideal for budding businesses that are slowly but consistently growing. Though the process of email marketing is a bit slow, its values is evident in the ever-increasing email list. But, despite its numerous benefits email marketing alone will not be able to help companies reach their marketing goals, but it can act as an important tool in your arsenal.
Try an Email marketing for your business today. At 404DM, our group of experts will help you find the right audience and content to market your business to the next level.
Originally published at https://404dm.net.
